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WONF is an abbreviation for “With Other Natural Flavors.”
A 100% Juice WONF is a blend of Juice Concentrates and Natural Flavors designed to look and taste like an expensive juice concentrate, but at a far reduced cost. Another advantage to Juice WONFs is the availability in any quantity, regardless of the season.


In recent years we’ve seen raspberry juice concentrate pricing exceed $100/gal, unpredictable sudden shortages and price surges for passionfruit & lemon juice concentrates, and wild price swings for many other berry juice concentrates. The quality of these products is very inconsistent from supplier to supplier, specifications can also vary drastically for products from different sources and different times of year. Procurement of some more unusual juice concentrates can be nearly impossible out of season as well.

Alternative Solutions

100% Juice WONF’s from GLCC Co. offer an alternative solution to these issues: consistent pricing, consistent quality and consistent supply. The cost savings over “signature” juice concentrates can be considerable and contribute directly to profit or as a competitive advantage.

It is necessary to change packaging ingredient lists to use 100% Juice WONF’s as a replacement for signature juices. However the cost of these changes is almost always immediately recovered by the cost savings from implementing the change.


There are a couple of other worthwhile considerations for Juice WONF’s -- some of these blends make a better looking and tasting product than the real thing!

Lemonade from our Lemon WONF has no pulp and remains cloud stable; our Orange and Tangerine WONF products are similar in price to standard juices but the absence of settling pulp means there is no browning or off-note flavor development in pasteurized drinks. Mango and Guava WONF’s made by GLCC are cloudy 65 Brix concentrates with excellent color and flavor; concentrations which are usually only available as relatively flavorless clarified juices. Our Watermelon WONF has a pleasant and stable pink shade that cannot be achieved by concentrating watermelon juice.

These are just some of the ways GLCC can help you customize your beverage with an exciting new juice or provide a consistent source of fresh juice flavor to an existing product. For more information on our 100% Juice WONF’s, to see a full list of WONF’s we offer with pricing, or for any other inquiries about these products please contact us.